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  • The Fragmented Screen: Cinema in the Age of Divided Attention

    Cinema was once designed for immersion. The architecture of the theatre enforced it: darkness, silence, a fixed screen, and a collective audience bound to a single visual event. The film unfolded uninterrupted. Attention was assumed. Distraction was minimized by design. Today, that assumption no longer holds. The contemporary viewer rarely encounters cinema in isolation. Notifications

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  • Algorithmic Taste: Who Really Decides What We Watch?

    For decades, film culture was shaped by visible gatekeepers. Festival juries curated prestige. Critics determined reputation. Studios controlled distribution. The mechanisms were centralized, and their influence, while debated, was legible. Today, the gatekeeper has no face. It is silent. Mathematical. Persistent. The algorithm now mediates much of what we watch. Streaming platforms present themselves as

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  • Memory and Cinema: Why We Rewatch Certain Films

    Cinema has always been bound to memory. Long after a film ends, it lingers—not as a complete narrative, but as fragments. A line of dialogue. A specific frame. A melody that resurfaces unexpectedly. The relationship between film and memory is not accidental; it is structural. We do not simply watch films. We store them. And

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